Born and bred in the vibrant heart of Barcelona, Verònica Fuerte is the powerhouse behind Hey Studio. With a degree in Graphic Design from ELISAVA and a Master’s in Typeface Design from EINA, she earned top-tier experience at several local studios before launching her own creative empire in 2007 (oneclub.org, dandad.org).
🏢 Hey Studio: Built on Attitude, Not Just Design
Verònica founded Hey Studio in the eclectic Raval district, right in the pulse of Barcelona’s art scene (barcelonaglobal.org). She handpicks every color, shape, and gradient, favoring open, playful designs that burst with personality. Early recognition came from ADC Young Guns, and the work was soon picked up by It’s Nice That, DesignBoom, Communication Arts, and AIGA (brieffestival.com).
💼 Clients You’ve Definitely Seen, Even If You Didn’t Know It
From famous institutions like CCCB and Fundació Miró to global brands like Apple, Uniqlo, Nokia, PayPal, ESPN, Monocle, Wired, the Wall Street Journal, and even health startups like TBD, Hey is a go-to for creative, thoughtful branding (barcelonaglobal.org).
🌱 A Studio Culture Rooted in Empathy and Play
Verònica’s mantra? “I wanted to be the leader I never had.” After seven years working for others, she launched Hey not only to showcase her design aesthetic but to build a workplace that truly valued its people (itsnicethat.com). She championed a psychology-first culture—hiring therapists and coaches, setting team pillars like playfulness and determination, and making space for honest conversations (itsnicethat.com).
🎙️ “Women at Work” Podcast: Elevating Women in Creativity
Alongside studio life, Verònica launched Women at Work, a bi-weekly podcast tackling feminism in the creative industries. Featuring voices like Paula Scher and Malika Favre, it’s a bold initiative to pave a stronger, more inclusive future for women in design (itsnicethat.com).
🎨 Extra Creativity: Personal Projects & Shop
In 2014, Hey kicked off an online boutique selling limited edition posters and accessories born from studio experiments. Plus, Every Hey offers daily digital sketches on Instagram—a prime example of how personal obsession fuels professional excitement (brieffestival.com).
🌎 Education & Global Talk-Stage Cred
At the same time, Verònica nurtures future creatives—teaching at universities across Barcelona and speaking at international events like MWC, Brief Festival, Mudam, and the Birmingham Design Festival (mwcbarcelona.com).
🔍 Where She Gets Her Spark
- Fonts & Legends: Inspired by masters like Saul Bass, Max Huber, and Paul Rand (tortugaforma.co).
- Playful Provocation: From erotic ‘60s mags to bold Swiss typographics, she loves designs that nudge people out of their comfort zones .
- Barcelona Vibes: The city’s colors, architecture, and energy fuel Hey’s aesthetic, lending her studio a distinct Mediterranean feel.
📍 Based in Barcelona, Seen Around the World
Her base is still Barcelona’s Raval, but Hey’s influence stretches globally—from posters and packaging to a podcast that crosses continents. The studio was even recently highlighted in a Counter‑Print book celebrating over a decade of creative boldness (itsnicethat.com).
🔗 Follow Verònica’s Journey
- Instagram: @heystudio
- LinkedIn: Verònica Fuerte
- Hey Studio Website: heystudio.es
- Women at Work Podcast: Available on Spotify/Apple Podcasts
💡 To Sum Up: Why Verònica Fuerte is an Icon
| Trait | Why It Matters |
|---|---|
| Education | ELISAVA + EINA = rock‑solid foundation |
| Bold Aesthetic | Geometry + space + gradients = |
| Hey’s unmistakable voice | |
| Empathy-Driven | She leads with care, building trust in her studio |
| Big Impact | Top adv clients, global stage speaking, educational influence |
| Champion for Women | Podcast & mentorship boosting gender equality in design |
Verònica Fuerte isn’t just a designer—she’s a creative powerhouse, lighting the path for future female leaders. From elite universities to global brands, her work fuses bold style with human-centered values. Follow her journey—she’s just getting started.
Ready to dive deeper into her work? Check out Hey’s shop and catch up with their latest podcast episodes!
Let us know if you’d like a breakdown of her favorite projects or a deep dive into signature pieces!
