How Often Should You Update Your Website?

(Hint: More Than You Think)

You built a website. It looks great. It works. People can click buttons and fill out forms. You launch it, share the link with your proud mom, and cross it off your to-do list forever… right?

Not quite.

In the same way you wouldn’t hang a sign outside your shop in 2018 and never change it again, your website is not a “set it and forget it” situation. It’s more like a garden: ignore it for too long and things start looking a little overgrown (and maybe full of broken links and outdated offers).

So, how often should you update your website?
Let’s dig into why it matters — and what you should be updating (and how often).

Why You Should Care About Updating Your Website

Imagine landing on a website with:

❌ A “2021 Price List”
❌ A blog post announcing an event that already happened… twice
❌ A broken Instagram feed
❌ A contact form that leads nowhere

Trust = gone. First impressions matter, and your website is often your first and only shot.

Here’s what regular updates help you do:

✅ Build Trust

A fresh site shows you’re alive, active, and paying attention. It says:

“Hey! We’re still in business, and we’re on top of things.”

✅ Improve SEO

Google loves fresh content. Updating pages, adding blog posts, or tweaking keywords tells search engines your site is worth indexing — and ranking.

✅ Reflect Business Changes

Your offers, prices, team, or services evolve. Your website should evolve with you.

✅ Keep It Working

Plugins get outdated. Links break. Design trends shift. If you want your site to look and feel professional, it needs care.

How Often Should You Actually Update?

Let’s break it down page by page (don’t worry, it’s not daily).

🏠 Homepage

Every 1–3 months

• Update featured products, banners, or calls to action
• Refresh the header image or tagline seasonally
• Add a testimonial or client logo if relevant

Why? It’s the most visited page on your site. Keep it fresh, like your store window.

🛠 Services / Products Page

Every 3–6 months

• Adjust pricing if needed
• Add or remove offers
• Refine descriptions as your messaging improves
• Include FAQs based on recent client questions

Why? It reflects what you’re selling right now, not last year.

👋 About Page

Every 6–12 months

• Add new team members or updates
• Include recent press or awards
• Rewrite the intro as your brand grows

Why? Your story changes. So should the way you tell it.

📞 Contact Page

Every 3–6 months (or ASAP when things change!)

• Make sure email addresses and forms still work
• Update business hours or location if needed
• Test all buttons and links

Why? This is the page where conversions happen. Broken contact = broken trust.

📝 Blog or News Section

New content monthly (at least)

• Aim for one fresh blog post per month
• Update old posts with new links, keywords, or stats every 6–12 months

Why? It boosts SEO, builds authority, and gives you fresh content to share elsewhere (hello, LinkedIn and email newsletters).

🔧 Technical Stuff (Don’t Skip!)

Every 1–2 months

• Update plugins and themes (especially for WordPress)
• Check for broken links
• Run a quick speed test (e.g., Google PageSpeed Insights)
• Check mobile responsiveness

Why? A slow, buggy site frustrates users and hurts your Google ranking.

“But I Don’t Have Time to Constantly Update My Site!”

Totally fair. You’re running a business, not becoming a full-time webmaster. The good news? You don’t need to overhaul your website every week. Small tweaks go a long way.

Try this:

⏱ 15 minutes a month

• Update one photo, paragraph, or headline
• Check for broken links
• Add one testimonial or blog post

That’s it. Like brushing your website’s teeth.

Signs Your Website Needs an Update (Right Now)

If any, of the following are true, stop reading and open your site in a new tab. It’s time.

🚨 Your last blog post is from 2021
🚨 You’ve rebranded, but the site still uses your old logo
🚨 A featured product is out of stock or discontinued
🚨 You cringe when you re-read your About page
🚨 There’s an event listed that’s already happened (or worse, canceled)

Remember: your site might be the only interaction someone has with your brand. Don’t let it be a ghost town.

Pro Tips for Keeping It Fresh (Without Losing Your Mind)

🗓 Set a quarterly reminder — Treat website checkups like dental checkups. Not exciting, but necessary.

📝 Keep a content calendar — Schedule blog post ideas or seasonal updates ahead of time.

🛠 Use a CMS (content management system) — WordPress, Webflow, or Squarespace make it easy to update content without a developer.

📋 Create a website maintenance checklist — Include tasks like form testing, plugin updates, and image optimization.

🧑‍🎨 Work with a pro (like us) — If writing content or updating designs feels overwhelming, bring in a studio that can handle it for you, even quarterly.

To Sum Up: Website Updates, Made Simple

A website is never really “done.”
But that doesn’t mean it has to become a full-time job. With a little regular attention, your website will:

✨ Stay current
✨ Build trust
✨ Help you rank better on Google
✨ Reflect the awesome business you’ve become

If you update your Instagram weekly, you can update your homepage every season. You’ve got this.

And if you don’t? We’re here to help. Whether you need a content refresh, a technical audit, or just someone to tell you what’s outdated, we’ve got your back. Your website should work with you, not haunt you.