Let’s be real: writing website content can feel like being asked to do your taxes and give a TED Talk at the same time. If you’ve stared at a blinking cursor on a blank Google Doc wondering what to say on your “About” page, you’re not alone.
You might think:
“I’m not a writer.”
“I don’t even know where to start.”
“What if I sound like a robot or, worse, cringe?”
Here’s the truth: you don’t have to be a writer to write great website copy.
You just have to be a real human who knows what they do and who they help. And with a few tricks, you can turn awkward paragraphs into clear, friendly, and persuasive content — without losing your voice (or your mind).
Let’s break it down. ✍️
1. Start With the Essentials: What Pages Need Words?
If you’re building a small business website, you’ll most likely have 3 to 5 main pages. Here’s what you’ll need to write for each:
🏠 Homepage
- Quick summary of who you are and what you offer
- A sentence or two of social proof (e.g., happy customers, reviews)
- Clear calls to action (CTAs) like “Book a Call” or “View Services”
👋 About Page
- A brief intro to your business and why you do what you do
- A friendly photo or quote (bonus points if it sounds like you)
- Your values or what makes you different
🛠 Services or Products Page
- A simple list or breakdown of what you offer
- Who each service/product is for
- Pricing or how to get started
📞 Contact Page
- Clear instructions on how to reach you
- A contact form or direct email
- Business hours or location if applicable
📝 Optional: Blog, FAQ, or Portfolio
These add depth and trust. But start small. You don’t need to launch with everything at once.
2. Use This Writing Formula (It Works Every Time)
You don’t have to reinvent the wheel. Your readers don’t want you to. They want answers, clarity, and a reason to trust you.
Here’s a simple writing formula you can follow on almost any page:
1. Hook — Grab their attention
“Running a business is hard. Finding a website designer shouldn’t be.”
2. Problem — Show you get them
“You’ve tried DIY website builders, but they left you frustrated, or worse — invisible online.”
3. Solution — Show how you help
“We create websites for small businesses that look great and actually work.”
4. Action — Tell them what to do next
“Book a free call and let’s chat about your project.”
Think of it like a conversation, not a sales pitch.
3. Write Like You Speak (But Cleaner)
Imagine you’re explaining your business to a smart, curious friend over coffee. That’s the tone you want. Not stiff. Not salesy. Just clear, confident, and warm.
Do:
✅ Use contractions (“we’re” instead of “we are”)
✅ Keep sentences short and punchy
✅ Use simple words — “start” instead of “commence,” “help” instead of “assist”
Don’t:
🚫 Use jargon your audience doesn’t understand
🚫 Sounds like ChatGPT from 2019
🚫 Try to impress, try to connect
When in doubt, read your content out loud. If it sounds awkward, rewrite it.
4. Be Clear First, Clever Second
Clever taglines might win design awards. But clarity wins customers.
Don’t say:
“Unleashing digital elevation for evolving enterprises.”
Do say:
“We design websites for small businesses that want to grow.”
Save the poetry for your Instagram captions. Your website needs to get to the point.
5. Add Social Proof (Because You’re Not the Only One Who Thinks You’re Great)
Even if you’re just starting out, you probably have a kind word from a past client, collaborator, or coworker. Use it!
🌟 A short testimonial or quote
🌟 A logo from a company you’ve worked with
🌟 A photo of happy clients or results
Trust is built in tiny signals. Don’t skip them.
6. Use Headings and Break Up Walls of Text
Nobody wants to read an essay. People scan first, and only read when something catches their eye.
Make it easy with:
- Bold headlines (like this one!)
- Bullet points
- Short paragraphs
- White space (yes, space is your friend)
This doesn’t just make things more readable — it makes your site feel more modern and welcoming.
7. Add a Call to Action on Every Page
Every page should have a clear next step.
Don’t assume people will know what to do, tell them!
Examples:
- “Book a free discovery call”
- “View our services”
- “Shop the collection”
- “Send us a message”
- “Download our free guide”
Think of each page as a mini funnel. One clear goal per page = better results.
8. Don’t Worry About Being “Perfect”
Here’s a secret: no one’s first draft is great.
Start messy. Write as if no one’s going to see it. Then come back and clean it up the next day with fresh eyes. Or get a friend to read it and tell you what doesn’t make sense.
Your goal isn’t to win a Pulitzer. It’s to:
- Be clear
- Build trust
- Get people to take action
That’s it. The rest is optional.
9. Bonus: Use AI (Like Us 👋) To Get Unstuck
Sometimes, staring at a blank page is the worst part. That’s where tools like ChatGPT (hello) or Jasper can help.
You can ask for:
- A first draft of your About page
- Headline options for your homepage
- A call to action for your services
- Blog post ideas (yep, we do that too)
Just remember: AI gives you a base. You give it the human touch.
To Sum Up: How to Write Website Content (Even If You’re Not a Writer)
✨ Keep it simple and clear
🫱 Write like you talk to a friend
📄 Use structure: hook → problem → solution → CTA
🔍 Focus on what your customer needs to know
📢 End every page with a clear next step
🧼 Break it up — no walls of text
🚫 Done is better than perfect
Your website doesn’t have to be Shakespeare. It just has to sound like you — confident, friendly, and ready to help.
And if you need a pair of fresh eyes or someone to take the writing off your plate completely, we’re here for that too. It’s what we love.
